The Sea of processed food shop

Managing the Sea of processed food shop

Cirebon - Food is always the sea to tantalize disantap. No wonder many opportunities in the event santap eat sea food products are always presented in various forms.

This seems to be the inspiration Debby, store owners Pangestu. He started that business outlets to open a store processed food products are accidentally sea. Situated in the New Market area of Cirebon, at this time he has 4 outlets like shops.

Husband's avocation as a hobby of cooking, in 1992 and he is given a challenge by a partnership of professional exporter of sea products. He often claim to get the rest of the products exported from colleagues, so he started to play the brain to utilize the remaining products are exported.

"Then I try to process products such as marine fish, a type of squid processed food, and good responsnya. I continue until now," said Debby time in the store, Cirebon, Sunday (15/3/2009).

Up to now at least he has to sell hundreds of types of product packaging seafood products from dry to wet, for example with the various types of crackers taste fish, Baso, pempek, teri dried fish, nuget, jerked meat, shrimp, squid and others.

"Buyers from outside the city of Cirebon city, if the product I sell is not only a cemilan but would make a meal, so more can be made to save," he explained.

Although he has been able to create their own processing, this time he has received a lot of partnerships with the receive and sell the products of processed food from a small scale in the area around Cirebon.

"From all the products that I sell only 20% of my own production, supplied the rest of my colleagues," he said.

He said that at this time peminat products including sea is high enough for the meal or snack food product weight. Although success has be calculated with mengantongi turnover of tens of millions per month, he was still reluctant to store franchise model.

"We in the free-franchise, but I akui management is still lacking," he explained.

Management speak, many processed food is not difficult sea especially concerning the supply of raw materials. Debby does not confess the difficulty even excessive.

"Raw materials, there is no problem, we store in the refrigerator. We also tell a lot," he said.

Processed marine food products, he confessed not only in the blade enclosure in the country. In some food products exhibitions in foreign countries such as Malaysia, Brunei, Singapore. Ludes products sold as many are.

"Unfortunately we still need that packaging has not been good. Packaging we still use hand, if we are still in Thailand, they have less engine wear," he explained.

Nevertheless, he remains confident processed marine food business remain bright, advised to serve the market in a country still overwhelmed. 20 people through assistance workers, he is able to collect keutungan sheet rupiah from gerainya.

Store Address Pangestu
New Market area of Cirebon